Samyang Foods sponsors BTS PERMISSION TO DANCE ON STAGE

– Part of K-spicy’s global promotional campaign to commemorate the 10th anniversary of Buldak’s launch

Seoul, South KoreaApril 9, 2022 /PRNewswire/ — Samyang Foods has announced the April 8 that he will participate as the main sponsor of BTS PERMISSION TO DANCE ON STAGE – LA VEGAScommemorating the 10th anniversary of the launch of Buldak, Korean noodles with secret spicy sauce.

Samyang Foods’ Buldak Brand Participates as Main Sponsor of BTS PERMISSION TO DANCE ON STAGE – LAS VEGAS

BTS holds BTS LICENSE TO DANCE ON STAGE – LA VEGAS on April 8 to 9 (local time) and the April 15 to 16 at the Allegiant Stadium in Vegas.

During the concert, Samyang Foods plans to promote Buldak to fans around the world who love K culture and carry out various promotions.

First, a Buldak promotional booth will be operated during the BTS Permission to Dance on Stage – Vegas period. The 10-year history since Buldak’s debut will be presented, and the event that fans can directly participate in will be held. The English ad Firely and Greatly was released in Korea and China, will be shown to local fans during the concert. Additionally, the Samyang Foods Buldak logo is included as an official sponsor on limited-edition BTS garlands and group member photo cards.

In particular, Buldak’s promotional booth will unveil artwork that reinterprets Buldak’s value from a millennial and Gen Z perspective through SAMBYPEN (Se Dong Kim), a K illustrator known for collaborating with brands like Louis Vuitton and Nike.

Buldak, launched in 2012, is Samyang Foods’ top export contributor. Thanks to the spicy taste representative of Korea, Buldak has become a trend beyond simple noodles, and a strong fan base has formed globally. Buldak has also established a reputation for video content, going beyond just a product. In fact, as an icon of a challenge everyone should try at least once, if you search “Fire Noodle Challenge” on YouTube, over a million videos are found. At the 58th Korea Trade Day Commemoration Ceremony, Samyang Foods was awarded the $300 million Export Tower for the first time in the Korean food industry, in December last year.

An official from Samyang Foods said, “Participant BTS permission to dance on stage – Vegas as the main sponsor is a great opportunity to introduce Buldak representing K-spicy to ARMY (the fan club associated with the BTS group) as well as consumers around the world.” He added, “We will continue to do our utmost to through Samyang America, which was established last year, so that Buldak could successfully establish itself in the American mainstream.”

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